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My Bio
Work Experience
Over 15 years of successful experience working in:
- Private and public organizations
- Hospitality, retail apparel, grocery, manufacturing and educational
sectors
- USA, Central America and the Caribbean
With well known industry names such as:
Extensive experience in:
- Assessing current situations
- Identifying problems and conceptualising opportunities
- Calculating the costs and benefits of courses of action
- Determining objectives
- Communicating vision
- Guiding execution and measuring performance.
Specific experience includes:
- Marketing:
- Market Research and Analysis
- Market Segmentation, Targeting and Positioning
- Operational
Performance
- Financial Management
- Process Improvement
- Resource Management
- Technical Writing
- Articles
- Job Aids
- Reference Documents
- Procedural Documents
- Training Materials
- Booklets
- Reports
- Presentations
- Research Materials
Additional experience includes:
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Highlights
At Conso International in Union SC, as manager of the manufacturing
Call Center, I improved efficiency and reduced costs while playing
an instrumental role in the training, adoption, transition, and
deployment of the new MAPICS SyteLine ERP and CRM systems, mapping
and re-engineering processes to accommodate the new technology,
developing user manuals, training staff on new system, developing
Pilot scenarios, and preparing data to be transitioned to new system.
At Food Lion, LLC in Salisbury NC, I was nominated to company’s
Strategic Think Tank. The consumer insights gathered from my research
were instrumental in the development and successful launch of a
new grocery concept and store format called “Bloom”.
Selected to company's Succession Planning Task Force, I developed
their Leadership Succession Mentoring program. As Diversity Manager
for the Southern Division, I reported on market challenges and opportunities
and was influential in the introduction of new products and services
in select markets contributing to growth in product category and
customer base expansion.
Before joining Food Lion, I worked in Marketing and IT for One
Price Clothing Stores in Duncan SC, where I won Presidential Awards
in business reporting and the successful deployment of web-enabled
initiatives. My research into consumers’ needs, media preferences,
shopping behaviors and lifestyles resulted in successful Hispanic
advertising campaigns and the development of new retail concepts
and formats called “BestPrice Kids”, “BestPrice Fashions” and “BestPrice
Uniforms”. My user research findings also guided the architecture,
layout, look, feel and content of the company’s corporate website
and intranet.
In the Hospitality Industry, I held the positions of Director of
Sales & Marketing, Revenue Manager, Executive Housekeeper, Rooms
Division Director, General Manager where I profitably managed operations
and sales & marketing activities with P&L responsibility
on budgets of $1.3 to $7.5 million. I served as Hospitality Consultant
to the Universidad
Americana (UAM) in Managua, Nicaragua for the opening of their
Training Hotel and the Fundación para el Desarrollo del Turismo
also in Managua, Nicaragua for the authoring of Hospitality Training
programs. I also served as advisor to the Universidad
del Valle de Guatemala in the development of their Ecotourism
Certification Program as well as devising "Green Seal"
criteria. As consultant for IOS
Partners, Inc. in the U.S., I critiqued tourism privatization
proposals for emerging countries including the privatisation strategy
of hotels and tourism potential for the government of Montenegro,
FRY.
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Achievements
Efforts have consistently yielded improvements in sales, market
share, operating margins, quality, service, and productivity. Specific
professional achievements attributed to courses of action include:
- Successful launch of new retail concepts and formats
- Successful introduction of new products and services contributing
to category growth of 25% and expansion of customer base
- First page positioning of web site in major search engines
- Surpassing all sales goals by up to 25%
- Winning hotel contracts worth up to $450,000
- Increasing occupancies and revenues by up to 25%
- Reducing operating costs by up to 25%
- Improving product quality index from 78% to 97% standards compliance
- Increasing Customer Service Satisfaction index by 8% to 94%
- Doubling employee productivity
- Improving morale and job satisfaction
- Reducing employee turnover
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Technical Skills
- Proficient in Microsoft Word, Excel, Outlook, PowerPoint and
Windows OS (98, 2000, XP)
- Good understanding of MS Access, MS FrontPage, and Dreamweaver
- Basic knowledge of ASP.NET, C++, CSS, DHTML, Java, JavaScript,
T-SQL, VBA, Visual Basic .NET, XML, IIS, MS SQL Server 2005, Relational
Database Design, Crystal Reports, Macromedia FLASH MX, Adobe Photoshop,
MS Front Page, MS Project, MS Visio, Visual Studio .NET 2003
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Training and Education
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