» Search Engine Optimization

Appearing within the first 30 results of a search is critical to people finding you. Search Engine Optimization (SEO) is the marketing technique of preparing a Web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. After all, if you don't rank near the top of the search results, then you might as well have not submitted your site at all!

At L&A Web Design Services, we pay close attention to, and advise our clients on, a number of factors that are important for optimization, including:

• Choosing the right, targeted keywords
• The richness of the copy (keyword placement, frequency and weight)
• Keywords in HTML meta-tags (title tags, description tags, keyword tags, alt attribute tags on images, comment tags)
• Tailoring of text (headlines and subtitles)
• Structure or layout of the Web page
• Proper use and placement of coding
• Text to code ratios
• The submission process
• Cross-link building
• Online and offline promotion

We use a number of great tools to make sure these factors are properly addressed:

Did you know?

According to Nielsen NetRatings, for January 2005 the Top Search Engines by Search Share were Google Search, Yahoo! Search, and MSN Search.